Society – itsabout.ai

What Is It Actually Like to Live Next Door to a Data Centre?

Let me start with a confession: I don’t live next door to a data centre. I do, however, spend a significant amount of my working life around the technology that goes inside them, designing and thinking about AI infrastructure, power, cooling, GPUs and the increasingly difficult problem of operating extremely dense compute environments efficiently. If […]

Simon Todd in 16 Sep 2026 No Comments

The Great Data Centre Water Myth: A Reality Check on Liquid Cooling and Water Consumption

Future General Informational

Infrastructure Society Technology

Understanding where water is actually used in modern data centres and where it isn’t. Introduction Over the past year, stories about data centres consuming vast quantities of water have become increasingly common. Headlines often suggest that modern liquid-cooled servers are continuously drawing fresh water from local supplies, while social media has amplified claims that newly […]

Simon Todd in 17 Aug 2026 No Comments

The Pothole Problem: What If the Bin Lorry Inspected Your Road Every Week?

General Informational Infrastructure

Society Technology

How vehicles already travelling Britain’s roads could help local authorities spot deterioration earlier, reduce risk and get more value from highway maintenance budgets Potholes are hardly a new problem, but in recent years they have become one of the most visible signs of the deteriorating condition of Britain’s local roads. For motorists they can result […]

Simon Todd in 31 Jul 2026 No Comments

CO₂ Per Token: The AI Metric We’ve Been Ignoring (Until Now)

Blockchain Finance Financial

Future General Healthcare Human Resources Informational Infrastructure Recruitment Security Society Technology

Why the world needs to think beyond speed and cost The Blind Spot in AI’s Big Moment The UK government recently announced new plans for AI infrastructure. Other countries are doing the same, working urgently to build bigger data centers, expand AI capacity, and secure Sovereign and Confidential AI capabilities. Whenever these announcements happen, the […]

Simon Todd in 20 Nov 2025 No Comments